In the new digital age, we’re all used to seeing advertisements on television between our favorite shows and pop up ads covering our websites at every turn. Digital advertisements have become so prevalent that, in some cases, they can even turn potential consumers away from their products or services.
However, according to digitaljournal.com, a report from Alphagraffix Inc. has found that going back to physical advertisements may give companies the most bang for their buck.
Their research has shown how vehicle wrap ads can offer the best return on investment for companies. Considering these vehicles can be observed by more than 95% of drivers in a geographical region due to the need for pedestrians to spend time on roadways, these wraps have the ability to reach over 10,000 viewers everyday
Vehicle wraps consist of a specially made vinyl that is durable and can be designed to fit any company’s needs; businesses usually opt for their logo and colors, though some wish for more unique graphics. Having an intriguing or professional design can be very important, with research showing that 48% of consumers find vehicle wraps to be the most unique form of advertisements.
“Business owners often equate vehicle wraps with bright, bold designs, yet this doesn’t have to be the case. A business may need a wrap that offers a more professional and muted look. We understand this and work with the client to design a wrap that meets their needs in every way,” said Brandan Kreiger, spokesperson for Alphagraffix Inc.
One of the major advantages this medium has over other ads is that, unlike online pop ups, vehicle wraps cannot be shutoff. Instead they will be open to the public at all hours of the day.
And because vehicle wraps are so affordable compared to television or internet ads, they easily offer the best cost-per-impression rate of any form of marketing. Outdoor advertising costs 80% less than television advertising, 60% less than newspaper ads, and 50% less than radio advertisements.
While small businesses usually make use of these techniques, even large corporations are realizing the advantages that vehicle wraps can have.
Globalnewswire.com reports that, Majestic Sign Studios, has been selected to provide customized vehicle wraps for Amazon Fresh, the e-commerce giant’s new grocery delivery service. Because the vans used for the transportation of the food will be traveling all over road ways, Amazon plans to capitalize on the visibility that vehicle wraps would offer.
“Americans spend a lot of time in their cars, which translates into a lot of opportunity to have brand messaging reach commuters,” said Gordy Wolfe, Co-Owner of Majestic Sign Studios.
From the time the artwork was approved by Amazon, Majestic Sign Studios delivered and implemented 24 full wraps, and 55 partial wraps for their vans, in just 35 days.
With huge companies like Amazon even realizing the advantages that vehicle wraps can offer, we can expect to see more of them on the roads in years to come.