This summer, Yahoo plans to launch a web video platform with hopes of competing with video hosting giant YouTube, according to the NY Daily News.
Yahoo intends to focus on attracting content creators with greater potential and opportunities to earn money from uploading their videos.
It will be tough for any site to compete against YouTube, which is currently the top video hosting site on the Internet and boasts more than 1 billion unique users and more than 6 billion hours of video watched each month.
However, according to toptechnews.com, Yahoo plans to be competitive by offering services that YouTube and Google, YouTube’s owner, don’t. Yahoo will offer video content creators a larger percentage of ad revenue than YouTube — rates will be as much as 50 to 100% higher. Yahoo also intends to provide an improved uploading management system, according to thetoptechnews.com article.
“This sounds intriguing, perhaps there’s a benefit for video content creators,” says Bryan of b-Mc Creative. “Ultimately time will tell how this platform will do. For us at b-Mc creative, we can already distribute one video for our clients to 14 different platforms, I guess it’s now looking like 15.”
In a move to attract content creators to at least try out its video hosting site, Yahoo won’t require exclusivity for content uploaded to its platform, toptechnews.com reported. That means larger video channels can upload video to Yahoo’s site as well as YouTube.
It’s yet to be seen whether or not Yahoo will be able to compete with the near-ubiquity of YouTube. Whatever happens, it’s clear that online video content is becoming more popular than ever before.