The beauty industry may have discovered an eco-friendly and effective anti-aging skin care product in an unlikely place: Pinot Noir Grapes.

Researchers working for major British multinational retailer Marks & Spencer collaborated with scientists from Keracol Unlimited to discover a new way to extract resveratrol, a natural antioxidant known for its anti-aging properties, from the skin of red grapes.

Resveratrol helps neutralize damage from free radicals, and when combined with Echinacea and peptides, the new skin care product defends skin against free radicals and reduces signs of aging. The skin care line, called Pure Super Grape, has been clinically proven to enhance skin radiance and even out skin tone, and it also increases hydration for up to 12 hours. All of this results in a brighter, more youthful complexion.

The new extraction process will allow M&S to use leftover grape pulp from its own line of English rose and sparkling wine, making it the first high street retailer to recycle its wasted grapes into a beauty product line. Through Pure Super Grape, they hope to reduce waste and contribute to a healthy ecosystem.

Grape is actually the world’s largest fruit crop, accounting for more than 65 million metric tons per year. The wine production industry only uses about 20% of those grapes on average and the rest goes to waste, so M&S’s new system is a major step forward for both wine and beauty product manufacturers.

Dr. Richard Blackburn, the co-founder of Keracol Unlimited, says that their goal is to help retailers make better use of their natural ingredients to create sustainable and waste-reductive new products.

The Pure Super Grape line includes day, night and eye creams as well as face serums and overnight oil treatment and, for now, is available exclusively from Marks & Spencer.

Pinot Noir Grapes aren’t the only unexpected food product entering the world of skin care. eLure uses lignin periodases derived from tree fungus to treat dark spots in the skin, and some green skin care enthusiasts use organic coffee mixed with olive oil as an abrasive natural body wash.

Of course, what this wave of natural new products really proves is that helping the Earth will never go out of fashion.