According to a recent report by consumer research company Fluent, Cyber Monday sales are expected to match or even exceed those of Black Friday this year.

The report shows that 40% of Americans intend to shop online the Monday after Thanksgiving (known as Cyber Monday), while 39% plan to visit stores on Black Friday. Nearly two-thirds of consumers reported that the massive discounts on the Friday after Thanksgiving were simply not worth the long lines and heavy crowds.

As e-commerce becomes easier and more convenient, more and more Americans are growing comfortable with online shopping. Experts predict that by 2017, online shopping retail sales will grow to $370 billion.

Not only are more consumers buying products and services online, they are doing so via their mobile devices. In fact, about two in five respondents said that they plan to make purchases on their smartphones.

Last year, the winter weather discouraged many shoppers from visiting traditional brick-and-mortar stores, driving up online sales, particularly on Cyber Monday. In fact, the Monday after Thanksgiving last year was America’s biggest online sales day in history, with online orders totaling $3.07 billion. Toys and electronics sold out quickly. For instance, eBay sold one hoverboard every 12 seconds.

“Strong Cyber Monday evening sales pushed the day’s close to $3.07 billion, with stronger than expected discounts averaging 21.5%. Mobile sales also reached a sales volume record with $799 million of online spending coming from a smartphone or tablet,” said Tamara Gaffney, an Adobe Digital Index analyst.

With last year’s lower sales in mind, many brick-and-mortar stores are making the extra effort to recover in this year’s holiday sales. Many big retailers like JC Penny, Macy’s, and Kohl’s have announced that they will open early on Thanksgiving Day. JC Penny will actually open its doors at 3:00 in the afternoon for shoppers looking to beat the crowds.

The National Retail Federation has predicted that holiday spending will be on the rise this year, with sales increasing 3.7% to $630.5 billion. Of course, not everyone will be spending more this winter. As many as 25% of American respondents said that they intend to spend less than they did in previous years.