High Ticket Prices Weren’t Only at the Super Bowl: The Pre-Game Parties Were Costly, Too

The Super Bowl isn’t the only thing that was expensive in Phoenix. Although they weren’t as costly as the $9,000 ticket prices for Sunday’s sporting event, some of the week’s high profile pre-game parties were also pretty exclusive.

DirecTV’s Super Fan Festival is an entire three-day event at the Pendergast Family Farm, directly across from University of Phoenix Stadium, where the big game was held. The festival ran from Jan. 28 to 30; tickets ranged from $99 for one day to $250 for access to all three days.

Performances included the Zac Brown Band, Snoop Dogg, Imagine Dragons, Calvin Harris, Jason Derulo and Magic!.

The most expensive party to get into this year is the Rolling Stone Magazine Party, which has featured A-list performers for several years now.

Rolling Stone’s concert included performances by Steven Tyler and Charli XCX on Jan. 31, the night before the Super Bowl. Ticket prices ranged from $878 to $1,395.

Companies throwing these events usually include athletes, models, and celebrities on their guest lists, and many are off-limits to the general public. Those organizers have plenty of other details to get in order before the big day, from catering services and party tent rentals to dealing with the press and securing the venue.

And of, course, no Super Bowl would be complete without tailgating. The NFL and DirecTV both hosted their own tailgate parties in the University of Phoenix parking lots and Pendergast Family Farm, respectively, on Feb. 1.

The NFL Tailgate Party did not offer public tickets available on its site, but many of those tickets have wound up on other websites. Tickets on Vividseats.com range from $1,655 to $3,002.

Those who attended either event were likely to see celebrities, and the NFL party featured autograph signings and meet-and-greets with top NFL players.

Other parties hosted the week leading up to the Super Bowl were thrown by ESPN, Bud Light, Playboy, Maxim, Billboard and the Hollywood Reporter.

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