With multiple social media platforms that are solely image-based, such as Instagram and Snapchat, young people are holding their own image under a microscope with more self-critical eyes. Now, according to Daily Sabah Life, younger generations are turning to cosmetic surgery as a way to improve the selfies they post online.

Most young patients previously requested cosmetic procedures under serious conditions only. Now a large chunk are complaining about displeasure with their image in selfies, or self portraits taken on mobile devices.

“More youth now want to have facial cosmetic surgery,” said cosmetic surgeon Professor Ahmet Karacalar. “Previously, most of my patients were those suffering from serious facial damage or other above 50. They were all age-related cosmetic demands. Now, I have patients aged between 13 and 19.”

Because selfies are often close-up shots, there is a misconception of their appearance from their real face because they see their face bigger than normal, complaining about there nose being too large and having bags under their eyes. Because of this they can exaggerate small deformations and blemishes.

A survey conducted by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) demonstrated that social media has made young people more conscious of their looks. They found that one in three facial plastic surgeons reported that they had seen a correlation between the rise in selfies and the demand for cosmetic surgery.

“In our practice, the younger generations seek Botox to help control lines of animation around their frown, forehead and crow’s feet to help prevent permanent lines from appearing,” says Dr. Janis P. Campbell, Dermatologist, Laser Rejuvenation Clinic & Spa of Calgary. “There is also a strong trend to use fillers to deal with under eye hollows to prevent that tired appearance and to enhance the patient’s lips.”

While younger generations are focused mainly on plastic surgery to improve their appearance on social media, increasing rates of older demographics are also turning to plastic surgery and dermatologists for more practical purposes.

ABC Action News reports that because seniors are remaining in the workforce longer, there is growing pressure to look younger in order to stay competitive in the current job market.

“I’m a financial adviser and I see clients on a regular basis, and from time-to-time they would say to me, ‘gee you know, you look tired,'” said Ted Harrington of Turnersville, NJ. “I may have got a good night’s sleep, went to the gym, got dressed, came into work and I’m ready to go and the first client would say, ‘you okay? You look tired.'”

Harrington used Restylane as well as some cosmetic injections, which he said boosted his image and confidence.

Cherry Hill’s Dr. Steven Davis of Davis Cosmetic Plastic Surgery explained that new procedures are being endorsed by the FDA that do not require surgery in order to minimize invasive methods. For example, Cool Sculpting is an operation that involves body contouring to remove “fat pockets.”

Plastic surgery is no longer solely for the rich and famous, but is now more accessible for everyday people, seemingly including those both young and old.